Where's the Vision?
Where’s the Vision? Rabbi Jim Rogozen In Ian Symmonds’s April 2022 blog post 1 he observes that, unlike the ubiquitous Mission Statement, fewer than 20% of independent schools and colleges have a Vision Statement. The reason partially lies in the inconsistent use of the terms Mission and Vision . For instance, some schools use the word “vision” when what they are describing is the “mission” or, in some cases, the learning environment. As Symmonds noted, such descriptions are neither “missions” nor “visions,” but fall into the categories of branding or messaging. So let’s do a quick review: A Mission Statement explains why you open the doors to your school each day; it’s your purpose, your intention. It’s what you do, who your audience is, and (as one consultant put it) the next hill you want to conquer. Some examples, starting with three non-school organizations: · To accelerate the world’s transition to sustainable energy. (Tesla) · To give customer